Just when you thought you had your swimsuit shopping plan down pact, Target’s latest line is going to make you completely rethink your summer color palette. In a collaboration with Hawaiian swimwear designer Tori Praver, whose alluringly feminine silhouettes have caught the eye of celebs like Jessica Alba and Megan Fox, ethereal hues like sandy taupe, seafoam green and seashell pink take the place of typical summer sun neons. Consider that officially added to the list of 2015’s biggest swimsuit trends.
Called Tori Praver Seafoam, the 30-piece collection includes mix-and-match separates, modern swimsuits and breezy coverups that feature Praver’s signature sweet-but-daring details. You think you’re not a ruffles kind of girl until you see the kind of flattering things the well-placed flounce can do for your beach bod. The same goes for flirty closures like scarf-tie bottoms or lace-up backs on one-pieces that will make your day in the sand feel more luxurious than ever.
In true to made-for-Target form, Praver’s styles retail from $35-$55 per piece on target.com and select Target locations in Hawaii — a steal considering suits sold in her eponymous line are priced more than double that. Looks like we’ll be in need of a classier poolside drink than a piña colada to match our ultra refined swimwear this season. Suggestions, anyone?